*"The Asia-Pacific region is no longer just an emerging market; it’s now a powerhouse of private capital, and we are committed to delivering tailored solutions that meet the sophisticated needs of families here,"* said Amy Lo, Co-Head of UBS Global Wealth Management Asia Pacific and Head of UBS Hong Kong.
UBS, the world’s largest wealth manager, has unveiled a significant expansion of its family office advisory services in Asia-Pacific, signaling its intent to solidify its position as the preferred partner for the region’s ultra-high-net-worth individuals (UHNWIs). The move comes amidst a dramatic rise in private wealth and intergenerational wealth transfers across Asia, particularly in countries like China, Singapore, and India. UBS plans to deepen its expertise in areas such as governance, succession planning, and multi-jurisdictional tax optimization, while simultaneously bolstering its presence in key financial hubs.
At the core of this expansion is UBS's Family Office Advisory Group, which has been augmented to include additional senior advisors with specialized expertise in cross-border investment strategies and bespoke philanthropic planning. This strategic shift is designed to cater to the increasing complexity of Asian family offices, which are not only growing in number but are evolving into sophisticated entities capable of managing multi-billion-dollar portfolios. UBS reports that family offices in Asia-Pacific are increasingly focused on diversification into global markets, private equity, and sustainable investments—a trend that demands intricate advisory capabilities.
The expansion also reflects a broader shift in client priorities. According to UBS’s latest Global Family Office Report, nearly 45% of Asia-Pacific family offices are prioritizing international diversification over the next five years, underscoring the importance of navigating regulatory hurdles and geopolitical uncertainties. Furthermore, the demand for estate planning and succession solutions has surged, with many founders seeking seamless transitions for their heirs amidst tightening tax regimes and growing scrutiny of offshore structures.
UBS's enhanced offerings are expected to resonate deeply in markets like Singapore, which has increasingly positioned itself as a hub for wealth management and private family offices. The city-state’s favorable regulatory environment and robust infrastructure have attracted numerous UHNWIs seeking stability and global connectivity. In response, UBS has pledged to further integrate local expertise with its global capabilities to deliver comprehensive solutions tailored to the unique needs of Asian clients.
*"Our clients want more than just investment advice—they seek a trusted partner who understands their legacy and aspirations,"* Lo continued. *"This expansion is about being that partner, combining global insights with local understanding to help families thrive across generations."*
With Asia poised to dominate global wealth creation in the coming decades, UBS’s strategic pivot reflects both foresight and adaptability. By positioning itself at the forefront of family office advisory services, the firm is not only deepening its relationships with UHNWIs but also enhancing its ability to navigate the complexities of wealth management in a dynamic region.
In closing, UBS’s expansion underscores the firm’s confidence in Asia-Pacific’s wealth potential and its commitment to empowering families with the tools and expertise needed to safeguard their legacies. As the region continues to redefine the global financial landscape, UBS remains steadfast in its mission to serve as the trusted advisor to Asia’s wealthiest families.
(Editors: admin)