“We’ve always believed in being where the future of wealth is being created,” stated Claudia Meier, Managing Director of Helvetia Family Office, during a private event in Zurich announcing the firm’s strategic expansion into Singapore. “Asia represents not just growth but a profound shift in how private wealth is managed and preserved across generations.”
Helvetia Family Office, a Switzerland-based boutique firm specializing in bespoke wealth management and generational planning for ultra-high-net-worth (UHNW) families, has officially launched its operations in Singapore. This move underscores the increasing importance of the Asia-Pacific region, which is now home to the world’s fastest-growing population of UHNW individuals. Singapore, often referred to as the “Switzerland of the East,” has cemented its reputation as a leading hub for family offices due to its stable regulatory environment, robust financial ecosystem, and attractive tax incentives.
Helvetia’s decision to plant its flag in Singapore follows a period of extensive research and dialogue with existing clients in the region. The firm’s leadership noted that many of their Asian clients, who had historically relied on European financial centers such as Zurich and London, are now shifting their focus closer to home. According to recent data from Knight Frank, Asia’s UHNW population is expected to grow by 40% over the next five years, outpacing other regions globally. For Helvetia, the timing is opportune—the firm plans to offer its full suite of services, including investment advisory, tax structuring, philanthropic consulting, and multi-generational wealth transfer solutions, to cater to this burgeoning demand.
“The Singapore government’s proactive initiatives, such as the Variable Capital Company (VCC) framework and its clear stance on tax transparency, have been game-changers,” Meier explained. “They align perfectly with our philosophy of providing compliant yet innovative structures for wealth preservation.” Helvetia’s Singapore office, set to open in the heart of the city’s financial district, will not only serve Asian clients but also act as a gateway for European families seeking diversification in Asia’s dynamic markets.
While Singapore has attracted a wave of family offices in recent years—over 1,100 as of 2022—Helvetia’s entry stands out due to its focus on integrating traditional Swiss values of discretion and precision with the fast-paced needs of Asian families. The firm is also placing a strong emphasis on sustainability, a rising priority among younger UHNW individuals in Asia. “Our clients are not just looking for returns; they want impact,” Meier added. “This is particularly true in Asia, where next-generation wealth holders are actively seeking investments that align with their values.”
By establishing a presence in Singapore, Helvetia is positioning itself at the crossroads of two powerful trends: the intergenerational transfer of wealth and the growing prominence of Asia as a wealth management hub. These developments are expected to reshape the global financial landscape in the coming decades.
As the firm begins its operations in Singapore, it has already started onboarding new talent from both Europe and Asia, ensuring that its team remains as culturally diverse as the clients it serves. “Our objective is simple but ambitious,” Meier concluded. “We aim to be the trusted partner for families navigating the complexities of global wealth in an increasingly interconnected world.”
Helvetia’s expansion is a testament to Singapore’s allure as the preferred destination for family offices, further solidifying its status as a key player in global wealth management. With firms like Helvetia setting new benchmarks, the city-state’s financial ecosystem is poised for even greater prominence.
(Editors: admin)