“We believe that in an increasingly globalized world, wealth management must transcend borders while remaining deeply personalized,” remarked Julian Hartwell, CEO of Astreus Capital, during the unveiling of the firm’s new family office operation in Singapore. “For our clients, it’s not just about preserving capital—it’s about building legacies that endure.”
Astreus Capital, the London-based wealth management firm renowned for its bespoke services to ultra-high-net-worth individuals (UHNWIs), announced the launch of its Singapore family office this week. The move is a significant step in the firm’s broader strategy to strengthen its presence in Asia’s rapidly growing wealth management market. Singapore, long regarded as a global financial hub, has emerged as a preferred jurisdiction for family offices due to its robust regulatory framework, tax incentives, and strategic location at the crossroads of East and West.
The new operation, Astreus Family Office Asia, aims to cater to clients across Southeast Asia, China, and India, offering services that include comprehensive portfolio management, multi-generational estate planning, and tailored philanthropy advisory. The launch comes at a time when the number of family offices in Singapore has surged, bolstered by the city-state’s forward-thinking policies such as the Variable Capital Company (VCC) framework and the Global Investor Programme (GIP).
For Astreus, the decision to establish a foothold in Singapore was driven not only by market potential but also by client demand. According to Hartwell, a growing number of the firm’s European clients are seeking to diversify their assets geographically, while Asian clients increasingly look to consolidate their financial affairs in a jurisdiction that offers both stability and global connectivity. “Singapore is uniquely positioned to meet these dual aspirations,” he noted.
The firm’s entry into the Singapore market is also emblematic of a broader trend: the globalization of wealth management. While traditional financial hubs like London and New York continue to play a central role, emerging centers in Asia are increasingly shaping the flow of wealth and investment. The Monetary Authority of Singapore (MAS) reported earlier this year that the total assets under management (AUM) in the city-state grew by 16% in 2022, reaching a record high of SGD 5.4 trillion.
“Asia represents not just an opportunity but a necessity for firms like ours,” said Hartwell. “The wealth being created here is unprecedented, and the sophistication of the region’s financial markets has matured to a point where it’s impossible to ignore.”
In addition to its core services, Astreus Family Office Asia plans to emphasize sustainable investments and impact philanthropy—an area of growing interest among Asian UHNWIs. The firm is already in discussions with local partners to develop ESG-focused portfolios tailored to the region’s unique economic and environmental landscape.
With its entry into Singapore, Astreus joins a competitive but lucrative market. Global players like UBS and Credit Suisse have long had a presence in the city-state, and recent years have seen a proliferation of boutique firms offering niche services to an increasingly discerning clientele. However, Hartwell remains confident in Astreus’ ability to stand out. “Our clients are not looking for off-the-shelf solutions. They want a partner who understands their aspirations, their challenges, and their legacy,” he stated.
As Astreus Capital embarks on this new chapter, its expansion underscores the evolving dynamics of global wealth management—where adaptability, innovation, and a deep understanding of client needs are paramount. Singapore, with its blend of tradition and modernity, appears to be the ideal stage for this next act.
(Editors: admin)